For companies to be successful, its essential to establishing an online presence with a premium domain.

A company that fails to do so is putting itself at a disadvantage since the internet is a primary channel for attracting potential customers.

In this blog we are going to cover.

  • Premium domains.
  • Branding on a premium.
  • What are premium domain names.
  • Memorable domains.
  • Length of a domain .
  • SEO and keywords for domains.
  • Domain extensions.
  • Demand on premium domains and the domain market.
  • Types of premium domain and how to know if you have a premium domain.
  • How to acquire a premium domain.
  • How to find somebody that owns a domain name using WHOIS.
  • Reaching out to an owner of a domain.
  • Domain broker service to buy a domain that is taken.
  • FAQ on premium domain names.

Premium Domains

A premium domain is a high-quality web address that succinctly represents your business, making it easy for people to find you on the internet.

It should be short, memorable, and catchy, enabling people to remember and revisit your website.

With a premium domain, you can strengthen your brand identity, establish credibility, and make a lasting impression on potential customers.

In many cases these domains will have hot keywords that help with SEO and for your customers to find your company on the first page of google.

How should startups value a domains?

Branding on a premium domain

how to get a premium domain

A domain name is crucial for your online presence since it serves as your digital identity.

When someone types in your domain, it directs them to your website, allowing them to learn more about your business and what you offer.

Having a memorable and unique domain name sets you apart from competitors and helps to establish your brand’s online presence.

What are premium domain name?

Premium domains are high-quality and recognizable names that enhance your online presence. They’re often short, memorable, and trusted.

Buying a domain name may be extremely costly in some cases but in many cases companies have made millions and billions rebranding to a remember-able domain.

They can be costly, they are worth the investment.

Successful online businesses, such as,, and, are examples of companies that use premium domain names.

How to tell if a domain is a premium domain?

One easy way but not always correct is to identify a domain name, simply check the purchase price displayed by a domain registrar or use a premium domain checker.

The price of these domains can range from just a few thousand to over 25 million.

A Premium domain name possess distinct attributes that set them apart from other domains.

Here we will go over ways to check if your domain is premium.

Why you need to acquire a premium domain. 

Memorable domain

Premium domain names are easy to remember and have common keywords.

Generic words in domain names have a higher value than non-generic ones because they’re easy to remember and brand, creating significant demand.

Choosing a word broadly related to your industry gives an advantage over competitors.

For instance look at these top-level domains to see how they have helped these companies.

Leading payment providers such as,, and, as well as famous cryptocurrency exchanges like and, benefit from using such generic domain names.

Customers effortlessly memorize them, giving these companies a significant marketing advantage over their peers.

Length of the domain

Domain experts and marketing professionals have discovered that the best way to make your customers remember your company is to have a short domain.

This is important to have the raw version of your domain is that this is what your customers are going to search.

For example imagine if was

This would cause confusion and lead to customers going to wrong domain.

Getting the shortest raw version of your domain is essential to business success.

Expert’s guide to value domain’s 

SEO and Keywords.

Search engine optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs).

As search engines are the main means by which people find websites, having a domain name that matches commonly searched keywords can significantly enhance a website’s value.

For instance, domain names such as,, and have a high value due to their SEO optimization and relevance to popular search queries.

Domain Extension

Premium domain names usually have the .com extension at the ending.

Some examples of a premium domains would include:


The reason the (.com) extension is considered a “premium domain” is that it is so wildly used and customers expect companies to use this extension.

Demand on Premium Domains Names

There is a huge demand for  names that are one or two words with the .com extension.

Certain domain names may not appear appealing initially but can generate significant interest from potential buyers due to various factors such as keywords and brand-ablity.

The domain market for premium domains is ever increasing as new companies start on a daily.

As a result, these domains can fetch high prices owing to the competitive bidding war with lots of buyers.

One way to see if a domain name is available is to check popular domain registrars.

A simple GoDaddy search can show you if the name has been registered by somebody else.

If your desired domain is unavailable, making a direct offer could still lead to its acquisition.

What do you do if the domain you want is not available for domain registration?

How to acquire a premium domain.

So you have the domain that you want how do you get it?

To obtain a premium domain, start by using a domain checker tool to verify its availability.

If it’s available, purchase it immediately through the domain name registrar.

Registering a domain name is extremely simple so do this immediately if you have the name you want.

Experts Guide to Domain Name Value and Pricing (2023)

WHOIS to find a domain owner.

To discover the owner of a domain, you can use the WHOIS database.

  • First, enter the URL of the domain in question or raw version of the domain.
  • Then, check if the contact information is private, as some domains may use a privacy shield.
  • If the contact information is available, search for the registrant’s name, address, and phone number.
  • Finally, you can contact the domain owner using the provided information.

There is a chance that the owner may have hidden their information and you will need to find a different way to contact them.

Downloading WHOIS information.

To look up WHOIS information using Command Prompt on Windows, follow these steps:

  1. Download the whois.exe file from this link.
  2. Open Command Prompt.
  3. Navigate to the folder where you saved the whois.exe file.
  4. Enter your query in the format: “whois” or “whois64” if you have a 64-bit computer.
  5. For example, “whois” will display Microsoft’s contact information.

Please note that some domain name owners may have privacy protection enabled through their registrar, which means their information will not be visible.

If their information is hidden the owner most likely does not want to sell their name.

If you wish to negotiate a domain name sale, the process can be complex and time-consuming.

Therefore, we recommend that you hire an experienced domain name broker to assist you.

What to do if a domain is not available?

So what do you do if the domain you want is not available?


You can do two things:

  1. You can look for relevant domain names that are available.
  2. Or you can find the owner and try to negotiate or see if they will sell the domain.

How to get a domain from an owner.

how to buy a premium domain name

When trying to buy a domain from an owner, you will need to make sure they don’t have a business connected to the domain.

If the domain is parked, the owner is most likely willing to sell the domain.

Many registered domains remain unused and could have backlinks and traffic to it.

Sometimes the owners leave a “buy it now” price on the domain or leave it blank which means you will need to find the price range.

Reach out to the owner with an offer using a contact form, or use the public WHOIS database to locate them.

ICANN oversees the WHOIS database which records domain registration and DNS adjustments.

This is one way to find an owner.

But what if the WHOIS information is hidden? How do you find the domain owner?

Reaching out to the owner yourself.

If you are reaching out to the owner yourself here are some extremely useful blogs you should read to help you with first interactions.


Domain Brokers.

If you cannot find a domain owner you should got to a domain broker to help you acquire your domain.

Domain brokers are able to find and make contact with seemingly “invisible” domain owners.

Broker services specialize in finding owners and the very first interactions with a buyer which are the most crucial to you obtaining your desired domain.

Especially if you are trying to acquire a domain that is valued very high, you need to use a brokerage service to acquire it.

If you decide not to use a broker service there is a huge possibility that the owner will increase the premium price of the domain.

Why should you use a domain broker service?

FAQ on Premium Domain Names.

what is a premium domain name


What is the benefit of purchasing a premium domain name?

One reason to consider a premium domain name is its positive impact on marketing.

Premium domains tend to be shorter and include relevant keywords, making them more memorable than a subpar domain name that has excessive hyphens and numbers.

This increased memorability can enhance your marketing efforts.

Are premium domains worth it?

The question of whether it’s worth investing in a premium domain name is a common one. The answer is not always straightforward, as it depends on the specific circumstances.

However, in some cases, the added expense of a premium domain can be a wise investment, while in others, it may not be justified.

One key benefit of a premium domain is that it allows you to secure the best possible domain name for your website or business.

This can be particularly important if you have a specific name or brand that you want to promote.

What are premium domain names Why are they needed?

Premium domain names are highly sought-after domain names that are usually short, easy to remember, and often contain keywords that are relevant to a specific industry or business.

They are considered valuable assets due to their potential to attract more traffic, improve search engine optimization (SEO), and enhance a company’s branding and credibility.

Moreover, premium domain names are crucial for businesses that want to establish a strong online presence and stand out from the competition.

They are particularly important for startups, as they can help to create a memorable first impression and establish trust with potential customers.

The cost of premium domain names can vary significantly, depending on factors such as the length of the domain, the popularity and memorability.

Why are premium domain names so expensive?

Premium domain names come at a high price due to several factors that affect their valuation.

These factors comprise the registrar’s charges and overheads, the type of domain name (regular or premium), the registry, the top-level domain (TLD), and the registrant’s intention, whether it is for registration, transfer, or renewal. The complexity and diversity of these factors contribute to the high cost of premium domain names.

What is the difference between normal domain and premium domain?

The distinction between a regular domain and a premium domain lies in their quality and market value.

Premium domains are highly valued domains that are often traded by investors to earn a profit.

These domains possess exceptional qualities that enhance their capacity to fulfill their primary purpose, which is to aid users in locating the website they require.

What is the most paid for domain name?

Here are the top 5 most paid for domain names.


Domain Price Sale date Ref $30 million 2019 [1] $17 million 2015 [2] $15 million 2022 [3] $13 million 2010 [4] $12 million 2008 [5]

What happens when a premium domain expires?

When a premium domain expires, it goes through a specific process. Once the expiration date arrives, and the domain isn’t renewed, it enters a renewal grace period.

During this time, the registrant can either renew the domain manually or opt for an auto-renewal option.

However, if the domain remains unrenewed, it becomes deactivated and “parked” on day one after the expiration date. This indicates that the domain’s registration has expired, and it is no longer functional.

How long does it take to get a premium domain?

If the premium you want can be registered on a domain registrar you can get it immediately.

If the domain name is owned by somebody, it could take 2-8 business weeks to acquire the domain name through a broker service.

How long does it take to sell a premium domain?

The duration for selling a premium domain can vary from a few hours to several weeks, with an average time frame of approximately one week.

However, the transfer period’s duration depends on several factors, such as the domain’s registry and the involved registrars’ policies.

In case of a transfer from GoDaddy to another registrar, the process is likely to be quicker since the domain is already registered with the new registrar.

Can I own my premium domain name forever?

You can register your premium domain name up to 10 years in advance.

This means you will have the rights and will be able to use this name for 10 years before you have to renew the registration fees.

Does it cost more to renew a premium domain name?

Is there an additional fee for renewing premium domains?

While registering, transferring, or renewing a domain that contains certain high-value keywords classified as premium terms, some registries, which own domain extensions, impose an increased cost that exceeds the usual rate.

Check with your domain registration prices to see if this costs effects you.

Can I flip the domain I just bought?

Yes. You can flip the premium domain name you just bought. Domain investors do this through domain auctions, after markets auctions and through domain brokers as well.

Domain flipping can be a good investment but it could take some time to find a buyer. Premium domains are assets just like real estate that can be bought and sold quickly.