.Com Strategies Podcast where you will learn key insights into valuing, marketing, brokering and selling your domain names.

In today’s episode I raise the idea of not what do you want to do, but who do you or your brand want to become… 

Point #1: What is your Success Map?

  • Chris talks about his recent trip to NamesCon; a big domain name investor and broker conference held every year. He was talking about all of the different domainers he met, and how they shared their success stories.
  • He talked about how the last night was the best. The Media Options team and a couple of other high level domainers went out to eat, and one of them started talking to Chris and asked him “ were do you see yourself in 5 years, and what do you want to be doing?”
  • This is a fantastic first question for anyone: what is your dream, what does your success map look like, and what are you willing to commit to make them dream come true.
  • If you don’t have a goal to hunt, you end up just spinning your wheels and not accomplishing your dream.

Point #2: “ Not what I want, But who I want to be…”

  • Chris’ answer to this question was thought provoking. He said “It’s not what I want, but who I want to be.” Who is the person I want to be?
  • The person we are dictates what actions we take, and what goals we strive for. The person we are gives us the opportunities for the goals we want to achieve.
  • Invest time into who you are, not what you do. Your career may change, what you do may change, but you will be you forever.
  • Its all about marketing, its all about how you sell you to yourself.

Point #3: How does this tie to domains?

  • This all ties back to domain names: Who does your company want to become? How will they sell themselves to the customer? Before you can try to sell your company to a customer, you have to be solid on your companies identity, and in the online world, the backbone of that identity is your domain name.
  • You may be looking into a cheap name with a “my” or “try” or “get” in front of your key word, but consider this: does that portray power or weakness to customers wanting to buy from you or people wanting to invest in you?

 

QUESTION OF THE DAY:

What does your domain say about the personal identity of your company? Does it command power, or show weakness?

QUOTE OF THE DAY: 

“ It’s not what I want to be doing, but who do I want to become.”

                                                                                     -Chris Zuiker

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