.Com Strategies Podcast where you will learn key insights into valuing, marketing, brokering and selling your domain names.

In today’s episode I raise the idea of not what do you want to do, but who do you or your brand want to become… 

Point #1: What is your Success Map?

  • Chris talks about his recent trip to NamesCon; a big domain name investor and broker conference held every year. He was talking about all of the different domainers he met, and how they shared their success stories.
  • He talked about how the last night was the best. The Media Options team and a couple of other high level domainers went out to eat, and one of them started talking to Chris and asked him “ were do you see yourself in 5 years, and what do you want to be doing?”
  • This is a fantastic first question for anyone: what is your dream, what does your success map look like, and what are you willing to commit to make them dream come true.
  • If you don’t have a goal to hunt, you end up just spinning your wheels and not accomplishing your dream.

Point #2: “ Not what I want, But who I want to be…”

  • Chris’ answer to this question was thought provoking. He said “It’s not what I want, but who I want to be.” Who is the person I want to be?
  • The person we are dictates what actions we take, and what goals we strive for. The person we are gives us the opportunities for the goals we want to achieve.
  • Invest time into who you are, not what you do. Your career may change, what you do may change, but you will be you forever.
  • Its all about marketing, its all about how you sell you to yourself.

Point #3: How does this tie to domains?

  • This all ties back to domain names: Who does your company want to become? How will they sell themselves to the customer? Before you can try to sell your company to a customer, you have to be solid on your companies identity, and in the online world, the backbone of that identity is your domain name.
  • You may be looking into a cheap name with a “my” or “try” or “get” in front of your key word, but consider this: does that portray power or weakness to customers wanting to buy from you or people wanting to invest in you?



What does your domain say about the personal identity of your company? Does it command power, or show weakness?


“ It’s not what I want to be doing, but who do I want to become.”

                                                                                     -Chris Zuiker