Investors & Domain Names

Why would your investor say to pass on owning your domain name?

In today’s episode I talk about why a VC would say you don’t need to own your domain name.

Chris recently spoke to a startup whose investors told him not to buy their (.com) domain name.
The investor said that it was not worth the price and their current domain name was good enough.
Chris had interviewed with a company years ago that was funded and owned by a private equity firm. The strategy of this company was to be sold to a bigger investor in the next three to five years. They were focused on profit and being lean. The shorter picture was more important than the bigger and longer picture.

Why would investors recommend passing on acquiring their brands domain name?
What is the motive of the investor?
Could they be more focused on short term profit then the long-term brand and growth play.
What would happen to their investment if another brand launched on the (.com) for your brand?

If you are looking to build an elite brand then you need to own your (.com) domain name.
As a founder you are looking at the long-term strategy play and impact to your brand equity.
Your domain name impacts your ability to control the messaging and positioning for your keyword brand.
We call this the global positioning.

“What is the motive of your investors and does it align with your motive to build an elite brand?”

– Chris Zuiker

Ep. #259 | Motives, Investors and Buying Your Domain Name