by Eliza Guarin | Domain Name Guide
Rebranding Mistakes Made By Startups This is the number one mistake I see startups are making with their branding and their domain name strategies. I was reading an article about a company that rebranded. The company was gosuperscript.com. One of the things that were...
by Chris Zuiker | Domain Name Guide
POINT #1. KNOW THE PRINCIPLES TO DOMAIN VALUATION Chris started to talk about the domain valuation fundamentals as the heart of the business, center of profitability, center of branding, and center of brand equity. He said that it is the heart of what they do as...
by Chris Zuiker | Domain Name Guide
Do you think you have a valuable domain name, or are you trying to buy a domain and need to know the domain name value? Today’s video and post is on the fundamentals of domain name value and pricing. This is one of the toughest aspects in the industry, because one...