Here is what 3 branding experts say about naming.

Naming your company or product extension can be one of the hardest tasks a founder may have to do because of how it impacts every level of the business.

There are many different approaches and ways of thinking about naming.

Here is what 3 experts have to say about the naming process.


How to name your brand.



Naming: Phases of Strategic Brand Development


How to choose the perfect business name: