POINT #1. GET IT DONE BY A PROFESSIONAL

• Chris talks about finally getting a mini-splitter put into their cabin.
• They have the cabin for 15 years and one of the things they cannot have is a central heater because they do not have an attic.
• Chris said that for the last 15 years they have used the window units, oil heaters, propane heater, and wood stove heater.
• Chris mentioned that his wife is Cuban.
• He said that it gets pretty annoying when you wake up in the morning and you are freezing.
• He called around and the price range of the splitter varied. He jumped online and the actual unit was just $1200; however, the charge is $2000 to install it. He wants it done right so he agreed to having it done by a professional.
• The unit was one of the professional ones from Daikin and the site to check the features and benefit of the unit is daikincomfort.com.

POINT #2. KNOW YOUR GAME

• Chris goes on to talk about the installation. The people who will install the unit came and he showed them where he wants the unit to be installed.
• At one point, he was not micromanaging the installers so he was able to do some work in his office.
• 2 hours was up and the installers were able to have 80% work done.
• He then saw that instead of going straight, the wires were slanted to the opening on the wall and it looked like it was done by a kid.
• He started asking himself: “I paid for this?” as the result was not what he expected from “professionals”.
• He figured that the problem was not from the people who installed the unit. He was upset with himself because he did not have clarity of the game he was playing.
• Chris mentioned that he should’ve gone out there and have clarity to what he wants.
• What he would’ve done differently is to set expectations and he should’ve asked for the installers’ plan.
• Chris said that he was clear on what he wanted. He should’ve said things like: “do this”, and “show me what you’re doing before you do it”.

POINT #3. THE LEADERSHIP LESSONS

• Subsequently, he was clear on the follow up and he sent the pictures to the splitter company.
• He asked the company if they are happy with what they are seeing on the pictures and if it’s something they would be proud of that can make them say: “we did this job”.
• The same question was going back to him and he was like: “Am I giving the people who give their domain names the right customer service they deserve?”.
• He mentioned that it is difficult because he does not get paid unless he gets them to the finish line and he puts tremendous amount of effort to get that done.
• Chris has 3 different data bases: cold outreach, warm outreach, and he has people he just had outreached to in general.
• The leadership lessons are knowing what you want, be clear on the result that you want, and communicate the result that you want.
• This relates to domain names in a sense that most people out there are building and they do not own their domain – someone else had captured the leadership position and all the momentum that they have built.
• Those who has your domain name would talk about your company in a negative light. Examples are: “do not go to care.com” or “do not go to care.co.”

QUESTION OF THE DAY

“Do you know what you want?”

QUOTE OF THE DAY

“If you’re not ready, you got to push things off.”