Secrets to Selling a Premium Domain Name

Your domain will never sell.

This is what we tell quite a few domain name owners that approach us for brokerage.

Let me explain…

Your domain will never sell at that price.

One of the most important first steps to selling is determining the value of your domain name. Be realistic, is your domain name really worth the range you have established.

I have brokered some amazing sales and can tell you the market does establish a price range for your domain. If you overprice your domain name the perfect buyer will just walk to another option. You may also turn down a top offer, never to see it again.

So, step one in selling a premium domain is to establish the correct value. You can read more about this here.

Value Ranges

Here are some very rough estimates for branded domain names based on the size of the startup. (read the article above to understand each level).

  1. Lifestyle Startups – $10 to $500
  2. Small business startups $100 to $10,000
  3. Scalable startups $25,000 to $250,000
  4. Buyable Startups $100,000 to $350,000
  5. Large company startups $100,000 to $1,000,000

Ways to sell your domain

First it is important to understand the general ways to sell your domain.

Different ways of selling your domain name will attract different customers who will value your domain much differently. Depending upon your needs each of these methods or venues will have a different appeal. Each of these ways to sell your domain will also have risks and produce different financial outcomes.

An End-User company will value your domain higher than an investor. The higher the return on investment the higher the value that is placed on the domain.

  • Auctions
  • Broker
  • Waiting for a buyer to reach out to you

Domain Auctions will typically attract the wholesale or domain investor that is looking to buy and flip the domain for a profit. This means that they need to buy the domain well under market value. The positive to this approach is that you will gain liquidity for your domain. Make sure you avoid this mistake (read here).

Using domain broker will ensure your domain is marketed to end user companies. The closer

Another strategy is to just wait for a buyer to find your domain and make an offer. This can produce some of the highest sales for a domain name. Don’t be mislead though, most of the people inquiring are kicking tires or investors looking for a great deal on your dime.